Is QUICKSHIFT Real?

QuickShift is advertising a software product to radically improve SQL
performance. They claim to be Microsoft certed. Does anyone know if this
product is real? If it is it would lead one to ask why Microsoft has not
done something similiar to what they do to improve performance.
Thanks
SB
It is real; as to whether it works as advertised? I don't know... The
product uses dynamic compression to do its job. If your processors are
underutilized but you have other kinds of bottlenecks (e.g. IO, RAM), I
think it could work well... But companies have been trying compression for a
long time, with little success. Remember Stacker?
Adam Machanic
SQL Server MVP
http://www.datamanipulation.net
"SB99379" <SB99379@.discussions.microsoft.com> wrote in message
news:FBE6476E-13D7-42D0-9AFB-28AFCB76F0FF@.microsoft.com...
> QuickShift is advertising a software product to radically improve SQL
> performance. They claim to be Microsoft certed. Does anyone know if this
> product is real? If it is it would lead one to ask why Microsoft has not
> done something similiar to what they do to improve performance.
> Thanks
> SB